Sasha Pivovarova’s smile just says it all: Biotherm is the brand for her.

Though no stranger to beauty campaigns, Sasha’s personality truly shines through the SS09 Biotherm campaign, where she leads us to believe fully in the refreshing and cleansing nature of the products. Rather than express more stoic emotions like her Giorgio Armani cosmetics ads, her eyes here tell the story of a genuine experience. I certainly wouldn’t object to feeling

The photographer Willy Vanderperre and stylist Olivier Rizzo did it again. The dream team worked their magic on the new Spring/ Summer 2009 Jil Sander campaign starring Natasha Poly.

Stripped to bare essentials, the images are playing with high contrast on black and white, capturing the essence of the brand – pure minimalism.

The magic of Margaret Howell is how recognizable their ads have become — I recognized this as marketing for the brand as soon as I saw it, and the natural yet awkwardness of the scene that Venetia Scott portrays here is one that Margaret Howell has perfected over the seasons. The star of their memorable black-and-white sets this time is former Prada-exclusive Lovisa Ingman, who fits the image rather perfectly as she stands alone, all prepared fo