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Campaignista Get exclusive insights into the top fashion ads.

Red Hair District


by Beatrix K posted on August 03, 2009
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Even without disco lights and swarms of partygoers, the modern club scene in the Roberto Cavalli FW09 ads is still illustrated strongly through Steven Meisel’s photographs. Without a doubt, veteran Karen Elson, with her fiery red hair and various Cavalli looks, is the sensual star of the night, as our eyes cannot help but divert to her in the midst of black walls and zebra print furniture. Through her energetic yet ironically languid poses, there

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Contrast Lenses


by Beatrix K posted on August 05, 2009
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We are always, always in love with MaxMara’s eyewear shots in all their recent campaigns, because 1) the glasses/sunglasses are the true stars of each photo, and 2) Everyone looks fantastic no matter which pair they wear. The SS09 campaign by Craig McDean is no exception, and through models Eniko Mihalik and Lakshmi Menon’s contrasting looks, there surfaces yet another layer of intrigue in the brand’s signature duo shots. In every image, Eniko’s

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Polish Cowgirl


by Beatrix K posted on August 06, 2009
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Just one look at the FW09 campaign, and anyone can tell that the new Vintage America Collection is a much grungier version of Nine West’s clean-cut image. In fact, even details like the font choice give off a rebellious feel that we don’t often associate with the company – one that reflects the essence of the mythical “Westerns” in America. Ahead of the gritty wooden panels stands Magdalena Frackowiak

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Commercialized


by Beatrix K posted on August 07, 2009
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In the midst of a financial storm, more high fashion models seem to show up in advertising for more commercial brands, so we wanted to devote this Friday to a load of FW09 campaigns for that segment of the market. Anna Sui is the latest designer to collaborate with Target, and some of her favorite girls – Du Juan, Mina Cvetkovic, Vlada Roslyakova – front the faux runway campaign alongside newcomer/rising star Gracie Carvalho ("

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Peaceful Takeover


by Beatrix K posted on August 10, 2009
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It almost feels strange to not see Doutzen Kroes and Gabriel Aubry fronting the Calvin Klein White Label campaign again this season, but the top label opts for a subdued, dark art direction that maintains its sophisticated essence despite the transition of models. As the next generation, Edita Vilkeviciute and Jamie Dornan settle into their new positions comfortably, both demonstrating composure worthy of the moniker of “next supermodel” they are

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Brooding Luxury


by Beatrix K posted on August 11, 2009
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A familiar creative staff returns to polish up Giorgio Armani’s FW09 campaign: from photographers Mert Alas & Marcus Piggott and stylist Katy England to makeup artist Charlotte Tilbury and hair stylist Luigi Murenu, it’s easy to see the similarities between the new campaign and that of SS09. Like most FW ads, however, the images are still darker – a perfect style for classic-looking mo

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