11horses- "the Viral Issue"

- by Per Zennström

Description

Hello all ! I'm very proud to introduce to You the second issue of 11horses "the viral issue" out now on-line here: http://issuu.com/perzennstrom/docs/11horses_the_viral_issue I have long had an interest in how ideas, gestures and “memes” get transmitted throughout or society, getting copied, evolving and sometimes mutating into something else, and get passed on from generation to generation. Why is it that You will see soft, cuddly animals strapped to the front of big heavy trucks, driven by big, heavy men all over (at least) the western world ? Or what does the sight of a pair of sneakers, laces tied together, thrown over a phone wire mean, and why is it that kids all over will continue throwing them? We recently celebrated the 200 year anniversary of scientific giant Charles Darwin. His brilliant theory of natural selection continues to amaze and inspire us with it's simplicity and elegance. In this issue we’re trying to illustrate and reflect on all of these phenomena with the help of some extraordinary talent. With a great line-up of contributors (alphabetical): ANKA BARDELEBEN, ANDREA CAVAGNA / STARFLAG, JESSICA FEIX, TAKESHI HAMADA, MICHAEL HANSMEYER, LINDA NURK, JAKOB OLSSON, TOMAS SARACENO, PER ERIKSSON / STUDIO TOTAL, LISELOTTE WATKINS, PHILIPP LOHÖFENER, PIERRE WIKBERG / BOUNCE , PER ZENNSTRÖM