Berlin Fashion Week Commences - Universal Music Fashion Collection
by Mertol Akinci posted on July 01, 2009Ladies and Gentlemen, the Berlin Fashion Week for Spring Summer 2010 officially kicked off yesterday with an energetic concert by Mando Diao. First of all, the guys mastered the press photo shoot with their usual swagger, before they proceeded to seclude themselves in their private area ahead of the concert.
We had a very nice conversation with Mokthar Benbouzazza, who is responsible for Sales and Marketing at Rock & Rebellion – a brand new clothing line by Universal Music. You’ve got it – Universal has gone fashion!
It cannot be denied that music has influenced the whole fashion scene since the early 50´s, starting with the Elvis Era (aka the king of Rock`n´Roll), through to the Beatles and the Stones and up to the Woodstock Generation and the Punks of the 70´s. So its not completely unrealistic that Universal go the next step from not only producing the usual run of the mill merchandise to releasing an entire fashion line aptly named, Rock‘n‘Rebellion, which consist of a 30 piece menswear and a 20 piece accessory line – what an optimistic and enthusiastic great way to bridle the recession – get over it world!
The designers responsible for the illustrations on the garments are the hyper talented collective of Glanzkinder – an amazing pool of creatives. Make sure you check out their website.
Universal are working with the distribution by the vetaran agency nicktwin, who also represent labels such as Zoo York, Monkey Gene and many others – yet another guarantee that the co-operation is going to be a huge success!
So, the pre-collection will be available in October 2009 – we are sure we will DEFINITELY be seeing more VERY soon!
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