The ball has dropped. With the new move to the capital, JAM Berlin will be held during the Berliner Fashion Week from January 20-22, 2010. New city, new look: with the premiere of JAM in Berlin, the fair has reinvented itself with a new and polished upscale look. Apart from a versatile portfolio of jeans & sportswear, womenswear & menswear, as well as accessories and lifestyle brands, JAM Berlin also combines companies with retail services, visual merchandising, and trend forecasting under the same roof.

Social Media is becoming more and more important to the world, especially when it comes to fashion. Fashion-bloggers now get front-row tickets at runway shows, nearly every label has got it‘s own Facebook Page and more and more people buy their clothes online. LEXPOSURE founder, Oliver Bronner, will be hosting a seminar on the subject on Thursday, 21st at JAM and we’ve got the chance for you to be in the audience! If you are interested in getting your accreditation, send an email to us at register@hyperactivemedia.de with your own comments about Social Media in Fashion. Is it just a fad or can you see social media becoming even more important in the future? Not only will the best entries qualify their winner for a seat at the seminar, they will also be in the running to get one of 10 exclusive Fashion Week Bags which has goodies like a cool notebook from Berlin’s best magazine shop, do you read me?, one of three prints taken from the current Marcus Fischer exhibition and a few other surprises which will only be available to visitors of the Hyperactive Media stand at JAM Berlin.

So, what are you waiting for? Have your say and make sure you get it in by midnight on Sunday January 17th. Winners will be notified by Tuesday January 19th via email so make sure you send that along too!