To mark the opening of its international expansion, Thursday night Lexposure attended the new JOOP! store opening in Hamburg‘s elite shopping area at Neuer Wall.

The shop itself was designed by Creative Director Dirk Schönberger in co-operation with burdifilek – an internationally renowned Canadian shop designing team. The two members of the firm of particular merit are Creative Director, Diego Burdi and Managing Partner, Paul Filek whom have both been given design awards from around the globe. Their work on the JOOP! shop perfectly accented the brand’s clothing with its classy interior and clear cut structures which helped to create an ideal environment to showcase JOOP’s use of exclusive materials in their product range.

Record label and Terranova founder, DJ Fetisch, was on hand to spin the turntables behind the converted counter with his unique mix of music.

More than 500 guests were present to honour the opening – including a mix of Hamburg’s elite and Germany’s celebrities. My personal favourite, Clemens Schick was there – I couldn’t quite believe how small he was in person! Why do good actors always turn out to be so tiny? We kept our eyes peeled for Toni Garrn and other rumoured celebrity attendees and came away with the gossip that Thomas Kretschmann (one of Hollywood’s German exports), was getting very cosy with Ex-Miss Europe, Shermine Sharivar.

Seeing as the weather was typically Hamburg (rainy, windy, and cold) all of the girls seemed to have trouble keeping themselves looking pristine in their heels – or was that a problem just of our own?

As always as these kinds of events, to see and to be seen was definitely the order of the night.