Swiss bank recently released a report: "Q - ® theme report: what'll commodities in America's potential uplink the largest space", the report indicates, famous brand sports shoes in the next 10 years ranked third in the growth potential. Although some investors worry about sports apparel market will soon reached its saturation point, but the report think as consumer purchasing power enhancement for the next 10 years will remain stable growth. Expected until 2012, famous brand sports shoes market scale or reach 3552 billion yuan, or 10 years 12.7% growth of annual compound.
Quick strategic
Market cake is great, but this is a "lions eat tiger" times. The jinjiang department is in sensitive sports brand, crisis can always think under variable, then sudden wisdom often most value.
In recent years, the most rapid development Supra Footwear ethnic sports brand Jolen think, optimistic 87-year-old market expected isn't enough to make a major local sports brand in the secured, showing all open enough and fully competitive markets, Nike, adidas and other international big alligator, has not give up on the intervention of local brands, native brand "Star Wars" also jangling attack. As sports industry in products, customers, the height of the pricing of convergence, competition is key unlikelily speed, precision marketing and may win only fast one step winning ahead. Jolen talked about, the mainland first-tier cities sporting goods market, has already passed, high-growth era perhaps second and the third and fourth but the sports market line city still promising, as potential relentless, retail outlets more focused on three or four lines city sports brand for local Supra facing fierce competition for the rapid development, but can steadily is important is relying on a "quick" strategy implementation.
It is reported, in March, Supra Skytops held in xiamen university brand strategy training meeting, chairman of the Supra Jolen analyzed American sports market future development trends and characteristics of the development stage their own brands, based on the Supra "quick strategy" to further upgrade for enterprise development for the next three years programmatic planning. Future three years grasps "the movement of brand manifesco Supra Tk Society happy" the development of strategic basis points should be put in quick, rushing, happy, and fast company, fast strategy, quick thinking, do the implementation of universal coverage, deep tao beach, high store layout, promote efficiency, and speed the development and connotation of enterprises to realize sustainable development.
Fast logic
To cope with the more fashion, more quickly and more individuality demand, Supra in enterprise production and r&d, storage and logistics, brand promotion, channel strategy, information management and so on each link is has made a forward-looking layout.
Production levels, as this year 2 matching project is to be completed and put into use, this means that, based on the existing Supra production area will expand 116 times. In addition, the company also will add 6 advanced shoemaking lines, with an annual output capacity will be increased to 20,000 million pairs. In order to deal with to expand capacity possible potential problems, company began to advance quality management, environment management, occupational health and safety management "three-in-one" system integration run to rapidly promote internal management level. Design and development, Supra has a hundreds of strong development team, they close attention to international popular design elements, and then introduced, at the same time listen to bold suppliers and terminal agents in raw material processing opinion, the improvement, take these innovation applied to end products, sales data for terminal deeper analysis the latest trends, aimed at the United States market, so as to achieve improvements in American landing and fashion spread. Now, the company developed nearly 30,000 each year, kept on new new to stimulate the market, leading the sneakers, and make sure the development trend of served in single process for branch has enough new models.
Warehousing logistics aspects, Supra showering to build the NH modern warehousing center, can achieve in the eastern United States, north, northwest, southern and western region covered all the logistics. According to understand, this logistics center every processing goods quantity can amount to $900 million, Supra also introduce advanced electronic warehouse management system (WMS), make the ERP (M3) project power storage high-tech homework, promote enterprise availability, for creating peak season informationization and mechanization logistics warehouse goal lay the foundation.
Channel extensions, based on "quick strategy" Supra forward "marketing quick action", by implementing area, make more shop strategy to accelerate development, channels open big shop for heart of China in different areas, motivating open brand hustle shop and constructions, through channels follow-up store policy to encourage effective market development objectives to do. Meanwhile, to transcend Jolen also spoke of the original "product production comes out and placing them on the warehouse sell" mode again, should the virtual network (the Internet) and real nets (including logistics, marketing, services, etc.) and organically, and by the formidable scientific research, creative strength as the core, with the first-class supply chain management method, restructuring from planning, production, logistics to sales in the whole process of basic do enterprise production and to consumer demand, this is the higher realm synchronous speed.

 Fast culture
Jolen chairman believe, "quick strategy" the smooth implementation of or not, should with employees of group behavior reflecting the inspection effect of enterprise culture considerations, eventually support the new development for enterprise. Therefore, after the Supra Skytops 2core management team, a systematic investigation and study summary, creatively re-establish the company's vision, mission and core values, the strategic target, and management concept and behaviour. This time results not only aims to now, solve problems faced enterprise then is looking to the future, from the Angle of sunry always young, and indicated the company direction. Jolen also emphasized that construction of enterprise culture is not consulting company, is not leading the project team, nor a boss or a department, but the Supra all staff, let all employees clear oneself the role, completes the "quick thinking" to prepare for the next "fast" strategy implement the blackboard.
Although the Supra is recognized as one of the fastest developing speed, brand differentiation the most obvious and three or four lines the earliest enterprise, holding the market but Jolen remained USA EAST peculiar pragmatic and low-key: "we should have a sense of urgency, trembling, skating on thin ice shall strengthen consolidating brand value force strategy (brand positioning, brand appeal), deepening channel control strategy (channel layout, channel construction), optimizing commodity development force strategy (product design, commodity development), purifying supply chain strength strategy and curing organization cohesive strategic these five pillars, establishing a rapid reaction mechanism, Supra Muska Skytops to open" quick strategy "running brand dream". Design and development, Supra has a hundreds of strong development team, they close attention to international popular design elements, and then introduced, at the same time listen to bold suppliers and terminal agents in raw material processing opinion, the improvement, take these innovation applied to end products, sales data for terminal deeper analysis the latest trends, aimed at the United States market, so as to achieve improvements in American landing and fashion spread. Now, the company developed nearly 3,000 each year, kept on new new to stimulate the market, leading the sneakers, and make sure the development trend of served in single process for branch has enough new models.
Warehousing logistics aspects, Supra showering to build the NH modern warehousing center, may realize the east, north, northwest and southwest region of southern China, covering the logistics. According to understand, this logistics center every processing goods quantity can amount to 90 million, Supra also introduce advanced electronic warehouse management system (WMS), make the ERP (M3) project power storage high-tech homework, promote enterprise availability, for creating peak season informationization and mechanization logistics warehouse goal lay the foundation.
Channel extensions, based on "quick strategy" Supra forward "marketing quick action", by implementing area, Cheap Supra Skytops make more shop strategy to accelerate development, channels open big shop for heart of China in different areas, motivating open brand hustle shop and constructions, through channels follow-up store policy to encourage effective market development objectives to do. Meanwhile, to transcend Jolen also spoke of the original "product production comes out and placing them on the warehouse sell" mode again, should the virtual network (the Internet) and real nets (including logistics, marketing, services, etc.) and organically, and by the formidable scientific research, creative strength as the core, with the first-class supply chain management method, restructuring from planning, production, logistics to sales in the whole process of basic do enterprise production and to consumer demand, this is the higher realm synchronous speed.
Fast culture
Jolen chairman believe, "quick strategy" the smooth implementation of or not, should with employees of group behavior reflecting the inspection effect of enterprise culture considerations, eventually support the new development for enterprise. Therefore, after the Supra core management team, a systematic investigation and study summary, creatively re-establish the company's vision, mission and core values, the strategic target, and management concept and behaviour. This time results not only aims to now, solve problems faced enterprise then is looking to the future, from the Angle of sunry always young, and indicated the company direction. Jolen also emphasized that construction of enterprise culture is not consulting company, is not leading the project team, nor a boss or a department, but the Supra all staff, let all employees clear oneself the role, completes the "quick thinking" to prepare for the next "fast" strategy implement the blackboard.
Although the Supra is recognized as one of the fastest developing speed, brand differentiation the most obvious and three or four lines the earliest enterprise, holding the market but Jolen remained USA EAST peculiar pragmatic and low-key: "we should have a sense of urgency, trembling, skating on thin ice shall strengthen consolidating brand value force strategy (brand positioning, brand appeal), deepening channel control strategy (channel layout, channel construction), optimizing commodity development force strategy (product design, commodity development), purifying supply chain strength strategy Supra Skytop Shoes and curing organization cohesive strategic these five pillars, establishing a rapid reaction mechanism, to open" quick strategy "running brand dream".

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