Ethical Heaven: 3 Days Only Of EJF T-Shirt Sales @ White Gold Store / London
by Rie Cau posted on June 12, 2009Although the LEXPOSURE office is painted white all over, LEXPOSURE loves green! That is why we are all so excited about the three-days only opening of the White Gold store in London this Friday 12, June 2009 till Sunday 14th June 2009.
White Gold is a POP-UP store organised by the good people at Environment Justice Foundation and promises to be a larger-than-life paradise for ethical fashion-lovers.
Exclusive organic T-Shirts for EJF, made naturally using organic and fairly traded white gold – or cotton from Uzbekhistan – and printed with organic certified inks, will be on sales at the ”peace out, summer love” themed shop. This includes terrific T-Shirts by the lovely Luella, Giles Deacon, Zandra Rhodes, John Rocha, Betty Jackson, Christian Lacroix and Allegra Hicks.
To stimulate sales to raise funds for the imperative charity work, we are very delighted to inform you that the good great people at EJF have lowered the prices for these much-loved T-Shirts from the usual £30 + P&P to a whopping £25 – leaving you more than enough spare change to support other environmentally and ethically friendly causes.
Friday 12 June 2009 is coincidentally also World Day Against Child Labour. So the occasion will be the perfect platform to raise awareness to end forced child labour as well as environmental abuses in cotton production. A new photo exhibition from the cotton campaign and regular screenings of the award winning short film ‘White Gold – the true cost of cotton’ will be shown.
Moreover, Carnaby Street, the location of the shop, is the home of the Swinging 60s. As a part of the Carnaby Street celebrations 2009, this offers both locals and visiting tourists a chance to immerse themselves in the wondrous world that is noted for its vibrant youth culture and iconic fashion.
The T-Shirts have already been spotted and sported by a gang of our favourite fashion-conscious models and celebrities, including singer Sophie Ellis Bexter, Skins Star Nicholas Hoult, model Lily Cole, Irina Lazareanu, Coco Rocha, Anabela Belikova, Magdalena Frackowiak, Heidi Mount, Ekat Kiseleva, Elise Crombez, Sessilee Lopez, Paul Pavlovska, Olga Sherer, Anne Vyalitsyna, Bianca Balti and many more.
So what are you waiting for?
Spread the mighty message and let‘s get going, because stocks are limited and are served on a first come basis.
White Gold
13 Newburgh Street
London W1F (parallel to Carnaby St)
FR 12th June, 2009 (10 AM – 7 PM)
SAT 13th June, 2009 (10 AM – 7 PM)
SUN 14th June, 2009 (12 PM – 6 PM)
Cash and Cards (not Amex) accepted








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