Not just a label; Not just shopping
by Floor Serbrock posted on April 07, 2010Not Just A Label is a site that gives up-and-coming designers and young talent an online podium for showcasing their stuff, as well as give us hungry fashion addicts an opportunity to get our greedy little hands on it.
In a world where a click of a mouse will allow you to purchase pretty much anything (even from your wildest- or to others perverse- dreams), NJAL works on the philosophy that the contemporary consumer is on the “hunt for individualism in fashion”. Ironic, no? But then irony is what makes the postmodern world go round! But I’m letting my sociology degree get the better of me here. Fashion! That’s what we want.
And fashion is what we get. A place to read interviews with the creative spirits behind the designs, as well as where funky things happen like a guest celebrity helping curate a unique collection, NJAL is more than just shopping. And isn’t that what fashion’s truly about?
Check out what this 23-year old talent from Switzerland has to say about money, buddhism, and her first crush.









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