Puma Africa: pretty prints and...
by Floor Serbrock posted on March 17, 2010Color! Prints! Swirls! Flowers. Faces! Peacocks! The new Puma collaboration with artist Kehinde Wiley is bringing us yet another funky fresh Puma Africa collection. Puma has an intimate history with football and Africa that goes back into the mid-nineties. 2008 saw this relationship extend into the fashion industry for the first time, when 150,000 pieces using African cotton were produced, thereby supporting local farmers. In 2009 this achievement exploded into 1 million pieces. This year sees African art fuse with sportswear, and the upcoming range of trainers, shirts, hoodies, and bags is soon to be in reach of our greedy little hands.
In researching it, I stumbled across this opinion of the new collection. Funny how we take things for granted and don’t think about the discourses contained within such frivolous things as clothing items. A whole new light is shone on fashion and politics.. Hmmm.. how powerfull is fashion? Perhaps more than we think.








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