Meet Johanna if you haven’t met her before. Meet one of the most talented model of the season and, beyond this season, of her generation. A girl who almost came out of the blue and the perfect example of the hard work of two agencies right now: Just WM in Paris and Ford in New York, who just introduced us to her latest digitals.
First time we heard of Johanna was during fashion week in Paris. It wasn’t hard to notice she was there, she actually walked for Balenciaga and the surprise was twice bigger as she walked out of nowhere. Well, nowhere is not exactly the word. She comes from the new agency in town called Just WM which opened its doors at the right moment and already targeted the highest level for Johanna’s career. It was suprising, unexpected but also a bit logical when you have a quick look at the agency’s website. Great new faces, rock-solid porfolios and a true aesthetic statement are the first thing you might notice. Johanna stands out as the epitome of their image. Not bad for a start, for both the model and her agency.
Next step for her was to sign in New York and she called Ford her home. Again, we could talk about some esthetic statement and she embodies the Ford girl of today, along with other stunners like MJ. With her heart in France and her roots in The Netherlands, she’s getting a little more international again. She describes herself as optimistic and her agencies say she’s smart, she’s got a runway-friendly silhouette and an inspirational face, she’s got the total package and even more. For having met her quickly in Paris during the shows, we could also add she’s as sweet as charismatic which might help her a lot as well. In one word: professional.








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