The unexpected moves are often the good ones, the clever ones. You wouldn’t have thought it was going to happen but seems obvious afterwards. All of a sudden, Mia Frilander opened Loewe in Paris, one of these shows with more famous faces than intriguing newcomers. Hence the prestige of being there and being look number one. It seems this one was perfectly groomed by IMG.
Even without it her week would have looked lovely from day one till the end, with these less known bookings that sometimes tell a lot about some future opportunities. Issey Miyake is one of our favorite shows and favorite castings in Paris, maybe because of the lower pressure and higher freedom they have to pick their girls. Check back one or two seasons later where they went next. We could say the same about Kris Van Assche and his FW 09-10 aesthetic still leaves us speechless. Much to learn and a lot to hope. Then Loewe came and it might have been like a little big kick. Next bookings were Barbara Bui which shouldn’t be forgotten and Louis Vuitton as a suitable ending for her week in town. She might have such a melancholic gaze, we bet she’s quite happy with her season.













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