A five-stars visual for the fifth issue of Sneeze Magazine with Robert Nethery behind the lens backed by the styling skills of the one and only James Tinnelly. A different approach of nudity was warmly welcome as well, revamping the concept, revisiting its usual codes. While mainstream magazines are definitely getting more mainstream than ever, Sneeze’s breeze of fresh (and creative) air adds a new aura to all these alternative publications we love, have always loved and will probably love forever. Valentina Zeliaeva also appears as a perfect casting choice, risking herself a little further from her own beaten tracks. Both true to her perenially sleek vibe (and classic beauty) and daring to look slightly different, she seems to prove us tha

Playing Fashion Edition is a non-commercial project focused on fashion, contemporary art and culture. It’s a quarterly webzine created all over the world – from Moscow to Paris to New York to London.
Playing Fashion Edition launched its redesigned Summer issue with Vulnerability as its theme.

If you flick through this issue, one thing you’ll definetely notice is that there is plenty of nudity. From the main cover to images of girls as beautiful as they are inspiring – one can’t help but spot flesh, flesh, flesh. This wasn’t an intention. Nor was there any need to look terribly trendy, sexy or shocking. Unconsciously, nudity came up as a strong visual statement on something people are experiencing now

They are the new generation of models at Elite Paris, they are the Development section and we could say they are the future of the agency. Some of them like Barbora Dvorakova or Polina Barbasova have already achieved some unforgettable runway moments at Miu Miu or Givenchy, some others are building their stunning porftolio as alternative magazines’ darling like Alexina Graham or Adama Diallo. Then Kiki Kang, Nicola Czyz and Jules Vlaich, three personal favorites and three girls with their own outstanding potential and a bright future. This crazy team is featured in QVEST right now in a story shot by Alex Antitch and styled by Yasmine Eslami. Seven young ladies in a unique, heavenly team.

Alasdair McLellan captured Sigrid Agren’s natural beauty on the pages of i-Ds 300th Anniversary issue providing her most intimist spread ever. After making her marks in high fashion through the most elaborated editorials, this new story could be considered as another step forward, another level reached by Sigrid. Being able to work out sophistication again and again allows her to appear a lot more laid-back. A lot closer to the girl you can meet backstage during fashion weeks. Meet Sigrid like she was sitting next to you!

First she was the best surprise at Balenciaga Fall 2009 in March, then she became our Lexposed face a few weeks ago. Now she’s in latest issue of Elle US, shot by Jacob Sutton and styled by no other than Samuel François. Johanna Kneppers continues to impress as a 1920’s muse dressed in Louis Vuitton. Her agency in Paris, Just WM, can be very proud of her as creativity and innate talent find their echo on glossy paper.

Many tried to do it, many failed to make it real. Paris by night is hard to picture right but Marcelo Krasilcic managed it brilliant in the story he shot for 10 Magazine. According to Women Management’s blog, it was shot last march and styled by Sophia Neophitou. If the pictures are inspiring per se, we won’t deny the real thrill was to feature Valeria Dmitrienko twice on the same day.

10 Summer 2009
Model: Valeria Dmitrienko
Photographer: Marcelo Krasilcic
Stylist: Sophia Neophitou
Hair: Laurent Philippon
Makeup: Stephanie Kunz