A Touch Of Model Magic: Before Fashion by Eric Guillemain
by Maud & Pénélope . posted on May 17, 2009Photographers who explore their own way have always been our favorites, with their unmatched ability to create a brand new shock. A visual shock and the thrill of new ideas, new aesthetics. Going personal, getting personal. That’s what attracted us to Eric Guillemain’s work where the model as a character plays the main role. Fashion models as the heart of pictures that aren’t true fashion photography. It’s not really about clothes, it’s all motions and emotions. Eric captures what he believes he has in front of his camera and the result often looks like a static movie, scene after scene.
His series called Before Fashion was actually the way we discovered his work. You never know if the pictures are test shots or personal projects. Sometimes it might be both when he shoots with brand new girls, freshly arrived in New York. Sometimes it’s clearly who he wants to work with when the model clearly doesn’t need tests anymore. Muses like Anna Maria Jagodzinska, Madisyn Ritland or Tabea Kobach meet promising newbies like Masha Balashova. All telling stories, all are playing characters we suppose to be their own. The most striking part of his work could be the same usual process, again and again, leading to very different results. Different atmospheres, moods or scenes we owe to the model herself. It leaves a huge part of mystery every time, with a little touch of model magic.













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