She was in our initial group of Lexposed Faces when we opened the section and it’s with a huge pleasure to start the season with her again. First reports fresh from the runways are currently arriving, including a very interesting and almost intriguing casting at BCBG Max Azria. Word was that new faces could have an extra chance in New York this season and rumor has it that it’s about to come true. Well, going beyond rumor right now as the first facts are available. Yulia Leontieva isn’t the only highlight of the show but we thought nobody else could embody the new vibe (new wave ?) and cheer us up for the fashion frenzy going to take place for about one month now. It seems that this season is starting off on the rightfoot.

Marilyn Agency NYC sent over the latest polaroids of most on their current board, and we found ourselves absolutely mesmerized by the new faces that have been making some rounds during the earlier months of 2009. After a great debut in Paris last season, Alisa Matviychuk will have a chance to present her youthful look to the NY crowd; Meanwhile, R’el Dade and Melodie Dagault’s sensational Numero editorial is still fresh in everyone’s minds, Lindsey Waxson’s recent Meisel bookings and Taylor Kraemer’s Cruise runway success will no doubt help their respective momentum, and Isabella Lindblom’s breathtaking features are already generating her own share of buzz. It would not surprise anyone if all of these girls made significant statements on th

Pretty young things as the title of the new issue of i-D says, while latest UK Elle talks about London calling. We’d say that London is calling right now and many pretty young things are already answering the call. Fresh faces ready for the frenzy, the highly coveted and their challengers will be walking side by side in a little more than one week. If all the attention goes to New York today, tomorrow is never too far away and everyone who has serious expectations for this season has to keep London in mind. Now. Tomorrow is always too late.

One of the serious contenders who also knows how to be one of the most coveted in town is our former Lexposed Face, the always incredible Alek Alexeyeva. She’s been featured here as often as she had an

Before the SS10 ready-to-wear season begins, we take a look at how summer has treated the top girls in the industry. For most who made it into our September top 25, the past few months were quite prolific. High-profile covers, issue dedications, and various 30-plus page editorials later, the point totals were calculated, and Raquel Zimmermann emerged as the winner, using her campaign bookings to sneak past Sasha Pivovarova’s editorial prowess. Of course, the likes of Lara Stone, Anna Maria Jagodzinska, Natasha Poly, Anja Rubik, and the rest of the top 10 all made significant impacts, and as the new in-demand girls, we expect to see plenty of them all around in the upcoming period. But we should not forget the newco

Anna de Rijk was one of Lexposure’s favorite girls of Fall-Winter 2009/10 and after such a sensational season, her editorial book experienced a major improvement in number, quality and reputation. Magazines like Vogue Italia and now 10 couldn’t miss a model like her and we certainly understand their choice: there is something about Anna you probably won’t see twice. If she’s poised at an unmatched level, she’s also can appear as limitlessly playful and several pictures of this editorial by Claudia Knoepfel and Stefan Indlekofer (styled by David Vandewal) have a subtle touch of humour. Last but not least, the name of the story, Fantastical, sounds absolutely perfect to describe the atmosphere both by its sense and music. Between fancy, grote

She rocked our socks with her very uncanny way to hold her leg on a moody black and white picture by Cedric Buchet which turned out to be one of the most stunning covers of the season. And while the atmosphere might be moody, Alla is labeled by the magazine itself as one of the less moody model they’ve seen and the Ukrainian beauty is rather described as always smiling, never down and full of energy, even asking why every single model is not like her. We can testify from the few times we saw her quickly at the shows in Paris. We sensed something going on between Alla and 10, now it’s reality. She’s not only the cover-girl of their newest issue, she’s also featured twice in the magazine, had her interview in 10 questions and got the honour o