Where Fashion Meets Technology

LEXPOSURE.NET is the first all-in-one fashion platform for the mobile generation. With daily- updated news and a blogger network that spans from Berlin over Los Angeles to Shanghai, visitors are kept informed about the latest trends and news from all over the world. With over 180,000 images from the major fashion shows in New York, Milan and Paris ñ searchable by season, designer, city and trend ñ the lookbooks bring the catwalk directly to your screen.

The biggest advertising campaign database on the Internet gives the user a sneak-peak behind the scenes of the worldís most famous fashion shoots, bringing the user closer to their favourite label or model. Using state-of-the-art technology, LEXPOSURE.NET is the first fashion platform that enables brands to have direct communication with their customers and admirers. The LEXPOSURE network is a place to connect with likeminded people, share new trends and get inspired. Serving the international, on-the-move and trend-setting community, LEXPOSURE.NET is fashion for todayís generation.

User Profile

• LEXPOSURE.NETís users are between 15 and 49
• 55% of the users are female, 45% are male
• 18% UK, 19% North America, 33% Germany, 30% other parts of the world

LEXPOSURE.NET users are big time consumers

• 78% travel internationally at least two times a year
• 90% go out at least once a week (restaurants, bars, clubs)
• 68% purchase alcohol every week
• 87% purchase a fashion item at least two times a month
• 64% go to the movies at least once a month
• 94% own a mobile phone
• 56% buy music, videos or DVDs at least once a month
• 62% regularly shop online
• 84% use digital cameras
• 79% purchase beauty products at least once a month
• 98% use internet and email daily

LEXPOSURE.NET users have strong trendsetting attitudes

• 87% want to know about fashion brands and designers before anyone else
• 72% want to know about trends and styles before anyone else
• 68% want to know about movie and music releases before anyone else
• 57% want to know about technical gadgets, games before anyone else

LEXPOSURE.NET users are extremely loyal and involved

• 72% visit the site at least once a day
• 92% will recommend LEXPOSURE.NET to friends and colleagues
• 32% interact with LEXPOSURE.NET by commenting articles, uploading portfolios, connecting with other users
• 65% consider themselves loyal to LEXPOSURE.NET

Advertising options

Predicted visits per month: 100.000 visits
Predicted page impressions per month: 600.000 page impressions

Ad integration examples

Form	Size	CPM
Leaderboard	726 x 90 pixel	40 €
Square Box	250 x 250 pixel	30 €
Half Banner	234 x 50 pixel	15 €
Button	120 x 60 pixel	15 €
Medium Rectangle	300 x 250 pixel	60 €
Wide Skyscraper	160 x 60 pixel	50 €
Microbar	88 x 31 pixel	10 €
Special sizes
Half Page Ad	250 x 600 pixel	70 €
Rectangle Small	250 x 100 pixel	15 €

For individual solutions, rich media or exclusive sponsorships please contact us!

Ad specs

• Gif, Jpg, Flash & Flash video accepted
• Aproximate 35 kb initial load limit
• Flash files may stream an additional 965kb upon click
• Mouse-over / Mouse-off adverts allowed
• Length of 7-15 Seconds.
• No audio unless user clicks for audio

(Targeting available from Q1 2009!)

Any more questions?

Don't hesitate to contact us or download the full online advertising pdf here!

Media Partner:
Hyperactive Media GmbH
Oranienstrasse 6
10997 Berlin, Germany
www.hyperactivemedia.de

Contact person:
Yana Strizhevskaya / Marketing Department
P +49 30 47 98 48 60
F +49 30 47 98 48 67
E [email protected]