After 6 days of fashion shows, parties, backstage action and gossip, SPFW winter/fall 09 is over. “Happiness” was the main theme and the ending to the event was beautiful - they did a special wrap party where small colored plastic balls rained down from the roof, covering the entire pavilion and putting smiles on everyones faces.

There was the presence of the international top-model "Agyness De

Who would have thought that this small label which started in 2003 as a beachware brand that operated out of the homes of designers Dudu Bertholini and Rita Comparato, would come all the way to SPFW. They made their name as a

On the opening day (Sunday 18th), Brazil’s most famous face Gisele Bundchen, walked for Colcci - a mega-brand of Brazil. She sasheyed down the catwalk in a revealing skin-tight outfit, with her healthy 0% fat, curved body showing off exactly why she is the number one. Colcci´s campaigns have featured Gisele for the last 3 years, and eve

Hey people! I just wanted to let you know that for the next few days im going to be blogging for Lexposure about Sao Paulo Fashion Week!

Im Brazilian but live in Berlin and this time im not there at the fashion Week - however im going to write it all about it and hopefully can transport a little of that infamous Brazilian heat over to us all. Judging by the recent imag

The second day showed big names, especially interesting was designer Alexandre Herchcovitch, who famously started his career creating outfits for transexuals, prostitutes and t-shits for the underground scene in Sao Paulo. He then became the Creative Director for labels such as Cori and Zoomp brand he has shown hi

The model Flavia de Oliveira opened the show for Forum -she is a woman with a powerful presence - a great taste of what was to come in this show! It was a fantastic spectacle with a very fancy equestrian theme!

The background of the catwalk was decorated with moving images of horses in motion, beautiful! It was reminiscent of Steven Klein with Madonna on her "Confessi