Dashing denim: Desiguel
by Floor Serbrock posted on April 06, 2010Denim is a rugged twill textile, that first developed commercially in the late eighteenth century. It’s etymology comprises a jet-set existence, taking influence from Nîmes, France, where the sturdy fabric serge was manufactured and originally called ‘serge de Nîmes’. Essentially distinguishing serge from ‘jeans’, indigo dye was used to color the fabric blue. Denim’s journey as we know it today ended in Genoa (Gênes), Italy, where the first denim trousers were made.
And so the brief history of denim.
Can we imagine a world without jeans? What would Dsquared do? Diesel? G-starr? Levis!?
Without the indigo stained rugged twill textile, the world would furthermore be robbed of the denim creations of Spanish label Desigual. Since 1984, Disegual have been contributing to the denim legacy and this year present another beautiful collection of trousers, skirts, dresses, shirts. Sturdy, soft, twisted, flowing- denim is utilized to its full potential in original and classic designs. Check out Desigual’s New Denim collection here.
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